You said:

Ah, they don’t make advertising like that anymore - today it’s even worse! Sometimes I wonder if there is any product that can’t be sold with any sex attached to it?

Maybe grave digging?!

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Oh k…. Imagine a promotional shot from above looking
down on a dark rectangle cut into a lush verdant manicured sheet of grass… at the top of frame is a spray of fern and baby’s breath and very subtle is the hint of a grave stone… in the hole… which is
obviously just deeper than he is tall… is a shirtless man
in blue jeans putting his well muscled and oiled and sweat sheened back into breaking loose another shovel full… but there is no dirt around the hole…. and his tanned straining arched back looks on the verge
of some kind climax…

To sum up… we have a man in a hole.. over his head
and straining to “finish”.

Now… uh… what were you saying about not being unable to associate
grave digging and sex.

@John Williams: Thank you for that commercial in my head!

Are you working in advertising?!