Most companies just want to create a caring, green and socially responsible image. But FreeRice.com is so much better: it’s basically a word game to win something for the poor.

For each word you guess correct they donate 10 grains of rice. Doesn’t sound much - but so far it has been enough to feed 50.000 people for one day (see totals so far here).

I also like the educational effect for the ‘rich’ people. You get to train your brain and expand your vocabulary. Excellent!

Companies should support more ideas like that. And donating has hardly been more easier and fun than this …