Hello I am a PC - and I am a Mac …

Apple has been playing the the same old tune: bad and unreliable PC - super cool and practical Mac. It’s just getting boring to repeat old flame wars again and again.

The more Apple insists on being cooler, younger and more reliable - the more it becomes a joke itself. We are now beyond coolness in your daily life’s - we simply want to work and are hardly excited about any new Geekery. Stuff has to work - and the PC’s simply work as well.

The iPod campaigns so far show how they can do it better: simply show the joy of using the product and it’s simplicity. Don’t even recognize the competition.