That commercial precisely captures two modern truths: pumping yourself up with music (via your iPod) and loads of sugar & caffeine from your local latte dealer.

Music, sugar and caffeine to make ourselves feel good and calm down our neurotic egos. We do matter! We do great stuff! We have a great job to fulfil! We are someone!

So we force our brains to feel euphoric although there is nothing to feel euphoric about. So that high that you kick yourself into is simply self-deception and worth nothing.

Stop lying to yourself and get real highs.