BBC News: Biscuits ‘key’ to clinching business deals

About four out of five UK businesses believe the type of biscuit they serve to potential clients could clinch the deal or make it crumble, a survey says.

The outcome of a meeting could be influenced by the range and quality of biscuits, according to 1,000 business professionals quizzed by Holiday Inn.

The chocolate digestive was deemed to make the best impression followed by shortbread and Hob Nobs.

Lawyers were most impressed by good boardroom biccies, the survey added.

One has to wonder: a.) how predictable we humans are and b.) what kind of stupid research our scientists do.

But nevertheless - inviting your client or business partner for a cookie or a nice lunch or a hot brothel - physical pleasures and gratifications have always helped to close a deal.