An insight into the history of nuclear power. In the 1950s scientists and politicians thought they could create a different world with a limitless source of nuclear energy. But things began to go wrong. Scientists in America and the Soviet Union were duped into building dozens of potentially dangerous plants. Then came the disasters of Three Mile Island and Chernobyl which changed views on the safety of this new technology.
A look at how former Ghanaian leader Kwame Nkrumah set Africa ablaze with his vision of a new industrial and scientific age. At the heart of his dream was to be the huge Volta dam, generating enough power to transform West Africa into an advanced utopia. But as his grand experiment took shape, it brought with it dangerous forces Nkrumah couldn’t control, and he slowly watched his metropolis of science sink into corruption and debt.
A modern fable about science and society, focusing on our attitude to nature. Should we let scientists be the prime movers of social or political change when, for instance, DDT made post-war heroes of American scientists only to be put on trial by other scientists in 1968? What kind of in-fighting goes on between rival camps before one scientific truth emerges, and when it does emerge, just how true is it?
Thirty years ago, a group of economists managed to convince British politicians that they had foolproof technical means to make Britain great again. Pandora’s Box tells the saga of how their experiments have led the country deeper into economic decline, and asks - is their game finally up?
Focusing on the men of the Cold War on whom Dr Strangelove was based. These were people who believed that the world could be controlled by the scientific manipulation of fear - mathematical geniuses employed by the Rand Corporation. In the end, their visions were the stuff of science fiction fantasy.
Curtis most recent documentary ‘The Trap’ also comes back to these think tanks featured in this documentary.
Once again Maestro Curtis delivers some excellent insights into modern affairs. This time he reports about the inner workings of the Soviet Union and why it’s economy failed. This is once again highly recommended to anyone who wants to understand our present world.
Important note: some minutes of the end are missing. Nothing really essential. Just don’t be surprised if some final statement is abruptly ended. The rest is still brilliant!
If you are one of these people who tries to make sense of our mad modern world then this documentary is for you.
Adam Curtis is one of the few and rare geniuses working in television - trying to connect the dots and documenting his findings in an understandable way.
The Century of the Self is about Freud, his nephew Bernays, marketing, the politics of freedom, consumerism, so called free markets, individualism and the modern “self”.
Please take the time (four hours) and watch each episode. It’s worth it - and many things will appear in a different light after that.
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud’s ideas to manipulate the masses. He showed American corporations how they could make people want things they didn’t need by systematically linking mass-produced goods to their unconscious desires.
Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar.
His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile.
It was the start of the all-consuming self which has come to dominate today’s world.
Episode 2: The Engineering of Consent
The programme explores how those in power in post-war America used Freud’s ideas about the unconscious mind to try and control the masses.
Politicians and planners came to believe Freud’s underlying premise - that deep within all human beings were dangerous and irrational desires and fears. They were convinced that it was the unleashing of these instincts that had led to the barbarism of Nazi Germany. To stop it ever happening again they set out to find ways to control this hidden enemy within the human mind.
Sigmund Freud’s daughter, Anna, and his nephew, Edward Bernays, provided the centrepiece philosophy. The US government, big business, and the CIA used their ideas to develop techniques to manage and control the minds of the American people. But this was not a cynical exercise in manipulation. Those in power believed that the only way to make democracy work and create a stable society was to repress the savage barbarism that lurked just under the surface of normal American life.
Episode 3: There is a Policeman Inside All Our Heads: He Must Be Destroyed
In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas in America. They were inspired by the ideas of Wilhelm Reich, a pupil of Freud’s, who had turned against him and was hated by the Freud family. He believed that the inner self did not need to be repressed and controlled. It should be encouraged to express itself.
Out of this came a political movement that sought to create new beings free of the psychological conformity that had been implanted in people’s minds by business and politics.
This programme shows how this rapidly developed in America through self-help movements like Werber Erhard’s Erhard Seminar Training - into the irresistible rise of the expressive self: the Me Generation.
But the American corporations soon realised that this new self was not a threat but their greatest opportunity. It was in their interest to encourage people to feel they were unique individuals and then sell them ways to express that individuality. To do this they turned to techniques developed by Freudian psychoanalysts to read the inner desires of the new self.
Episode 4: Eight People Sipping Wine in Kettering
This episode explains how politicians on the left, in both Britain and America, turned to the techniques developed by business to read and fulfil the inner desires of the self.
Both New Labour, under Tony Blair, and the Democrats, led by Bill Clinton, used the focus group, which had been invented by psychoanalysts, in order to regain power. They set out to mould their policies to people’s inner desires and feelings, just as capitalism had learnt to do with products.
Out of this grew a new culture of public relations and marketing in politics, business and journalism. One of its stars in Britain was Matthew Freud who followed in the footsteps of his relation, Edward Bernays, the inventor of public relations in the 1920s.
The politicians believed they were creating a new and better form of democracy, one that truly responded to the inner feelings of individual. But what they didn’t realise was that the aim of those who had originally created these techniques had not been to liberate the people but to develop a new way of controlling them.
