
While the US Americans have a hard time finding second class recruits, Canada’s armed forces get almost more applications they can handle.
The War on Terror (mostly the mission in Afghanistan) and many PR events in Canada have been spun into a very brave and positive image. Young Canadians love it and flock to the military.
But the weak Canadian politicians dislike the popularity of the military - something new and weird to the highly democratic and peace loving Canadians. But it’s also a world wide campaign - mostly via the web: Combat Camera and their own YouTube channel.
Canada and it’s dedication to help out in Afghanistan could be a new role model for most western humanitarian war efforts. Countries like Germany still have an awkward relationship with their military forces, America’s PR with embedded journalists has worked during the beginnings of the Afghanistan and Iraq war, but later was mostly despised as pure propaganda.
Democratic countries need to communicate and discuss their military endeavors. It needs to be more than ‘Support our troops’ stickers, but good financing and a good understanding of the voter why industrial nations still need well equipped and trained armed forces.
For the Canadian Military their own good PR lead to better financing and therefore combat readiness for their current missions - which is a good thing. But it should never lead to an unhealthy relationship like the military-industrial-complex in the US.