I liked the Mac cube concept. Overall our desktop machines are way too big. But I also think that laptops are not always the best ‘form factor’ either. I like to have my keyboard and monitor separate from the computer itself.

The iMac ‘lamp’ design and ‘PC-within-the-monitor’ designs are pretty practical as well - but your are stuck with fixed setup: you simply can’t replace the monitor or computer if it fails. You have the same problem with laptops.

But since monitors will be the biggest feature of all PCs in the future all designs will end up being built around this component anyway. And laptops and notebooks are outselling good old desktops now for several years. So the one in one machine is the future.

Hello I am a PC - and I am a Mac …

Apple has been playing the the same old tune: bad and unreliable PC - super cool and practical Mac. It’s just getting boring to repeat old flame wars again and again.

The more Apple insists on being cooler, younger and more reliable - the more it becomes a joke itself. We are now beyond coolness in your daily life’s - we simply want to work and are hardly excited about any new Geekery. Stuff has to work - and the PC’s simply work as well.

The iPod campaigns so far show how they can do it better: simply show the joy of using the product and it’s simplicity. Don’t even recognize the competition.