
The is something square in the state of Denmark - and it’s called LEGO. This fantastic invention celebrates it’s 50th Birthday today. There must be billions of bricks and also billions of happy kids out there who grew up with this inspiring toy.
I also loved to play with LEGO - it was an universal toy - only limited by your imagination and your parents wallet. Most of all it inspired you to do something yourself and literally ‘built’ upon your imagination - and improve your dreams with your growing skills. It’s one of the few toys that grows with your understanding of the world and your own capabilities. You may start as a toddler with the huge bricks, because you are yet too unskilled to handle the smaller ones. Then you get into ‘normal’ mechanical LEGO - and later into electrical or even electronic LEGO.

Meet your giant LEGO overlord …
LEGO appeals stronger to boys than girls - but since LEGO introduced it’s small figures, themes and TV & movie merchandise it has a stronger social component - that its more for the little ladies.
Today I feel a bit that LEGO has lost it’s way a bit - because there is too much based on ‘themes‘ licensed from Movies and TV shows. There are too many ‘fixed’ or ‘limited’ parts that are no longer universally usable. Also programmable LEGO and now LEGO computer games are heading into a totally different direction. But the good old bricks are still there and won’t disappear any day.
One of the oldest and best known LEGO images.
I have one more complaint: LEGO is still bloody expensive. Buying a small city sets you back a fortune (like 149 Euros!!!). Very pricey for a few pieces of plastic - even for today’s high oil prices. So LEGO made itself a rich kids toys - because you only parents with a lot of money could afford big or more rare sets for their offspring.
Sooner or later LEGO’s copyright will diminish - and other companies are allowed to produce the bricks much cheaper and bring new ideas into the game.
One thing I also like to mention are Brickfilms or LEGO movies. There are many LEGO stop motion movies on YouTube and other sites.
Adult LEGO fans have produced an entire subculture of videos, nasty imagery and other crazy stuff for us grownups.

Is that a brick in your pants - or are you just happy to play with me?
Groups on Flickr show that LEGO has developed into a new symbolic language and tool to create scenes and messages that range from funny to absurd and totally extreme.
So LEGO has evolved into a cultural vehicle that allows adults to use them like hand puppets to tell their stories that are understood by the whole LEGO generation. Like Sesame Street or Star Trek LEGO has become a cultural icon and language that can be easily used and understood by almost everyone. These are our modern caveman drawings and stick figures. The LEGO figures are primitive and simple representations of ourselves - but extremely flexible and potent as actors.

LEGO as an universal image language for nasty social and political messages. A cultural icon to comment on other icons.
I am pretty sure that back in 1958 Ole Kirk Christiansen never expect such a global and cultural impact of his little bricks.
More? LEGO @ Wikipedia, Psycho Lego clip and Spiderman Lego clip





























